Vrolijke schermvoorlichting voor opticien Pearle - Everybody Likes Penguins

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Vrolijke schermvoorlichting voor opticien Pearle

Social content gericht op ouders

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Opticiensketen Pearle ontwikkelde een online oogtest voor kinderen, en wilde deze graag promoten bij ouders van jonge kinderen. Die zien hun kinderen meer en meer achter schermen zitten (gemiddeld 5 uur op een dag), en op die ontwikkeling besloten we in te spelen.

Check wat gezond schermgebruik is voor jouw kind en doe samen de online oogtest

Social video
Door middel van een leuke social video gaven we schermvoorlichting. Zo zagen ouders simpel en duidelijk wat voor hun kinderen gezond schermgebruik is. En dat je er als ouder ook best wel wat ongezonde gewoontes op na houdt.

De laatste tip in de schermvoorlichtingsvideo was het doen van de online oogtest op de website van Pearle. Mede dankzij onze fantastische actrice wisten we honderden ouders zover te krijgen om de oogtest te doen met hun kind(eren).

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