Vragen of gewoon nieuwsgierig? Bel ons op 030 87 00 260

Montageservice nodig? Bij BAUHAUS staan de vaklui in het schap

"Vakmannetje erbij?" wordt groot in hilarische retailcampagne

Previous

Next

BAUHAUS, een grote Duitse bouwmarktketen, heeft op het moment van schrijven vier vestigingen in Nederland. Meer staan in de steigers. BAUHAUS groeit dus flink, maar voor verder groeien was een goed reclamebureau nodig.

“Vakmannetje erbij?”

Keuze op de Pinguïns Die kwamen dus terecht bij creative agency Everybody Likes Penguins uit Utrecht. De eerste briefing was direct een goeie: maak bekend dat BAUHAUS een uitstekende montageservice heeft. Dat wil zeggen: als jij je materiaal bij BAUHAUS koopt, kan je de arbeid er direct bij aanschaffen.

Simpel maar sterk concept
Dit is wat wij dachten: “Je kunt de vakmensen van Bauhaus vertrouwen. Ze zijn zorgvuldig geselecteerd door Bauhaus en werken fantastisch. Eigenlijk net als het gereedschap dat je bij Bauhaus kunt kopen. Waarom staan die vaklui eigenlijk niet gewoon in het schap?”

Grote campagne
Die grappige gedachte werkten we uit tot een grote campagne met social video’s, OOH, radio, print, in-store en nog veel meer. Reken maar dat die vakmannen als warme broodjes over de toonbank gingen. Spreekwoordelijk dan, want ja… ze gaan niet echt ‘zo’ mee he?

Klik hier voor meer branding campagnes.

Bekijk ons werk

Thumbnail_1536x1383_Riksja-Eendagsreis

Ervaar Riksja Travel in één dag met de ‘Eendagsreis’ activatie

Dwaal door de straatjes van Amsterdam en waan je in Thailand

Interactieve belevenis in Rijksmuseum tijdens museumnacht: de virtuele vlag

Een interactieve licht belevenis!

Voorlichtingscampagne social media campagne video

Vrolijke schermvoorlichting voor opticien Pearle

Social content gericht op ouders

Thumbnail_1536x1383_Roche_beeldbank-op-maat

Beeldbank op maat voor Roche

Grote diversiteit aan beelden met een focus op mensenwerk

capgemini_nos-stories-style-video

Explainervideo’s online event

Medewerker-gedreven campagne voor Capgemini

Thumbnail_1536x1383_jack-in-the-box-2016

Nieuwe kerstcampagne voor de Bijenkorf

Een verrassende kerstgroet die wederom viraal gaat!

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--contrast:var(--contrast);--wp--preset--color--contrast-2:var(--contrast-2);--wp--preset--color--contrast-3:var(--contrast-3);--wp--preset--color--base:var(--base);--wp--preset--color--base-2:var(--base-2);--wp--preset--color--base-3:var(--base-3);--wp--preset--color--accent:var(--accent);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}body{background-color:#fff;color:#333;}a{color:#0398f9;}a:hover,a:focus,a:active{color:#333;}body .grid-container{max-width:1175px;}.wp-block-group__inner-container{max-width:1175px;margin-left:auto;margin-right:auto;}:root{--contrast:#222;--contrast-2:#575760;--contrast-3:#b2b2be;--base:#f0f0f0;--base-2:#f7f8f9;--base-3:#fff;--accent:#1e73be;}:root .has-contrast-color{color:var(--contrast);}:root .has-contrast-background-color{background-color:var(--contrast);}:root .has-contrast-2-color{color:var(--contrast-2);}:root .has-contrast-2-background-color{background-color:var(--contrast-2);}:root .has-contrast-3-color{color:var(--contrast-3);}:root .has-contrast-3-background-color{background-color:var(--contrast-3);}:root .has-base-color{color:var(--base);}:root .has-base-background-color{background-color:var(--base);}:root .has-base-2-color{color:var(--base-2);}:root .has-base-2-background-color{background-color:var(--base-2);}:root .has-base-3-color{color:var(--base-3);}:root .has-base-3-background-color{background-color:var(--base-3);}:root .has-accent-color{color:var(--accent);}:root .has-accent-background-color{background-color:var(--accent);}body,button,input,select,textarea{font-family:"Roboto",sans-serif;font-weight:300;font-size:20px;}body{line-height:1.5;}.entry-content > [class*="wp-block-"]:not(:last-child):not(.wp-block-heading){margin-bottom:1.5em;}.main-title{font-size:45px;}.main-navigation .main-nav ul ul li a{font-size:14px;}.sidebar .widget,.footer-widgets .widget{font-size:17px;}h1{font-family:"Roboto",sans-serif;font-weight:700;font-size:40px;}h2{font-family:"Roboto",sans-serif;font-weight:700;font-size:36px;}h3{font-family:"Roboto",sans-serif;font-weight:400;font-size:34px;}h4{font-size:inherit;}h5{font-size:inherit;}@media (max-width:768px){.main-title{font-size:30px;}h1{font-size:30px;}h2{font-size:25px;}}.top-bar{background-color:#636363;color:#fff;}.top-bar a{color:#fff;}.top-bar a:hover{color:#303030;}.site-header{background-color:#fff;color:#3a3a3a;}.site-header a{color:#3a3a3a;}.main-title a,.main-title a:hover{color:#222;}.site-description{color:#757575;}.main-navigation,.main-navigation ul ul{background-color:#222;}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{color:#fff;}.main-navigation .main-nav ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul li.sfHover:not([class*="current-menu-"]) > a,.main-navigation .menu-bar-item:hover > a,.main-navigation .menu-bar-item.sfHover > a{color:#fff;background-color:#3f3f3f;}button.menu-toggle:hover,button.menu-toggle:focus,.main-navigation .mobile-bar-items a,.main-navigation .mobile-bar-items a:hover,.main-navigation .mobile-bar-items a:focus{color:#fff;}.main-navigation .main-nav ul li[class*="current-menu-"] > a{color:#fff;background-color:#3f3f3f;}.navigation-search input[type="search"],.navigation-search input[type="search"]:active,.navigation-search input[type="search"]:focus,.main-navigation .main-nav ul li.search-item.active > a,.main-navigation .menu-bar-items .search-item.active > a{color:#fff;background-color:#3f3f3f;}.main-navigation ul ul{background-color:#3f3f3f;}.main-navigation .main-nav ul ul li a{color:#fff;}.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul ul li.sfHover:not([class*="current-menu-"]) > a{color:#fff;background-color:#4f4f4f;}.main-navigation .main-nav ul ul li[class*="current-menu-"] > a{color:#fff;background-color:#4f4f4f;}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.one-container .container,.separate-containers .paging-navigation,.inside-page-header{background-color:#fff;}.entry-meta{color:#595959;}.entry-meta a{color:#595959;}.entry-meta a:hover{color:#1e73be;}.sidebar .widget{background-color:#fff;}.sidebar .widget .widget-title{color:#000;}.footer-widgets{background-color:#fff;}.footer-widgets .widget-title{color:#000;}.site-info{color:#fff;background-color:#222;}.site-info a{color:#fff;}.site-info a:hover{color:#606060;}.footer-bar .widget_nav_menu .current-menu-item a{color:#606060;}input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,select{color:#666;background-color:#fafafa;border-color:#ccc;}input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="number"]:focus,textarea:focus,select:focus{color:#666;background-color:#fff;border-color:#bfbfbf;}button,html input[type="button"],input[type="reset"],input[type="submit"],a.button,a.wp-block-button__link:not(.has-background){color:#fff;background-color:#666;}button:hover,html input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button:focus,html input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#fff;background-color:#3f3f3f;}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff;}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff;}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,.2);}@media (max-width:768px){.main-navigation .menu-bar-item:hover > a,.main-navigation .menu-bar-item.sfHover > a{background:none;color:#fff;}}.inside-top-bar{padding:10px;}.inside-header{padding:40px;}.site-main .wp-block-group__inner-container{padding:40px;}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-40px;width:calc(100% + 80px);max-width:calc(100% + 80px);}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px;}.rtl .main-navigation .main-nav ul li.menu-item-has-children > a{padding-right:20px;}.site-info{padding:20px;}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:30px;}.site-main .wp-block-group__inner-container{padding:30px;}.site-info{padding-right:10px;padding-left:10px;}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-30px;width:calc(100% + 60px);max-width:calc(100% + 60px);}}.one-container .sidebar .widget{padding:0px;}@media (max-width:768px){.main-navigation .menu-toggle,.main-navigation .mobile-bar-items,.sidebar-nav-mobile:not(#sticky-placeholder){display:block;}.main-navigation ul,.gen-sidebar-nav{display:none;}[class*="nav-float-"] .site-header .inside-header > *{float:none;clear:both;}}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}#stickyheaders{-webkit-transition:transform .34s ease;transition:transform .34s ease;}.headerup{transform:translateY(-140px);}@media screen and (max-width: 800px){.headerup{transform:translateY(-340px);}}