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Montageservice nodig? Bij BAUHAUS staan de vaklui in het schap

"Vakmannetje erbij?" wordt groot in hilarische retailcampagne

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BAUHAUS, een grote Duitse bouwmarktketen, heeft op het moment van schrijven vier vestigingen in Nederland. Meer staan in de steigers. BAUHAUS groeit dus flink, maar voor verder groeien was een goed reclamebureau nodig.

“Vakmannetje erbij?”

Keuze op de Pinguïns Die kwamen dus terecht bij creative agency Everybody Likes Penguins uit Utrecht. De eerste briefing was direct een goeie: maak bekend dat BAUHAUS een uitstekende montageservice heeft. Dat wil zeggen: als jij je materiaal bij BAUHAUS koopt, kan je de arbeid er direct bij aanschaffen.

Simpel maar sterk concept
Dit is wat wij dachten: “Je kunt de vakmensen van Bauhaus vertrouwen. Ze zijn zorgvuldig geselecteerd door Bauhaus en werken fantastisch. Eigenlijk net als het gereedschap dat je bij Bauhaus kunt kopen. Waarom staan die vaklui eigenlijk niet gewoon in het schap?”

Grote campagne
Die grappige gedachte werkten we uit tot een grote campagne met social video’s, OOH, radio, print, in-store en nog veel meer. Reken maar dat die vakmannen als warme broodjes over de toonbank gingen. Spreekwoordelijk dan, want ja… ze gaan niet echt ‘zo’ mee he?

Klik hier voor meer branding campagnes.

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