Campaign and TV commercial in vlog style for the Railway Museum

Spoorwegmuseum
TVC - tv reclame still
Campagne en tv-commercial in vlogstijl voor het Spoorwegmuseum
Spporwegmuseum Techlab

Strategy and media for the Techlab

How do you reach children and their parents? How does decision-making work in a family? We did some research and came to the conclusion that the children ask for an outing, but that parents only do it once they have heard something about it themselves. The ideal medium for this is Zapp TV. Children who are interested in the world like to watch Klokhuis and the Jeugdjournaal. Parents often watch the Youth News to talk to their children about what is happening in the world.

When parents and children sit together on the couch and watch the Jeugdjournaal or Klokhuis on Zapp, the commercial about the Techlab is exactly right. The children are enthusiastic about the Techlab and the parents are immediately aware of the educational attraction. At that moment it is jointly decided that it is a good idea to go there. The effectiveness of the campaign proved to be high, because the number of visitors was much higher than expected!

The Techlab opened on April 20

The Techlab was opened on April 20, just before the May holidays. A perfect time for (grand)parents with children to go here. We reached the target group with an outdoor campaign and a TV commercial around Kids Zapp children’s programs during that period.

We shot the campaign image for the outdoor campaign through a photo shoot. We then completely edited this photo and decorated it with technical illustrations and doodles to really reflect the core of the Techlab. These illustrations immediately give you the feeling of ‘experiencing and learning for yourself’ from the various experiments.

The production of a vlog-style TV commercial

And then it was the commercial’s turn. The commercial had to show how great the Railway Museum is and tell that there is a new attraction. We first investigated what the target group likes to see and watch. Online vlogs have never been as popular as they are now! Especially among our target group. Children watch hours of videos on YouTube by Dylan Haegens and Enzo Knol, among others. We have created our own vlogger and recorded a vlog with him in the Railway Museum.

The commercial was shown on Nederland 3 during Kids Zapp from April 17 to May 7. Press the play button on the image above and check it out!

Steam train in front of our studio in Utrecht

Did you know that from our Creative Agency in Utrecht overlooking a real steam train. We are located in a former Werkspoorfabriek. The building has been converted into a business complex for Utrecht’s creative industry.

Jouw doelgroep ook in beweging zetten?

Wat we nog meer doen

Als pinguïns zitten we nooit stil. Sterker nog, we blijven voortdurend in beweging om de doelgroep van onze klanten in beweging te zetten. Al is het maar een klein duwtje. De ene keer door een online awareness campagne, dan weer voor een fysieke activatie. Door onze creatieve krachten te bundelen met onze online marketeers van Like Honey, ontstaan de gaafste campagnes en mooiste resultaten. Kijk zelf maar!

Kerstcampagne van de Bijenkorf
De Bijenkorf

A store purchase becomes a magical moment.

Veiligheidsregio Landelijk

'Veilig Huis Vinkie' makes homeowners aware of energy safety.

To draw attention to the safety risks of the energy transition, we introduced 'Veilig Huis Vinkie'
Stimulansz

A FRESH LOOK AT SOCIAL ISSUES.

Stimulansz is a knowledge expert within the social domain.
Reclamebureau Utrecht maakt contentmarketing - Social video Jongerenmarketing Utrecht Overvecht
CNV Vakmensen

What the vak?! - Provocating social content for an uninterested target group

Bauhaus

Bij Bauhaus haal je vakmanschap zo uit het schap!

Social media campagne voor Utrechtse mbo'er. Ontwikkelt door het leukste Reclamebureau uit Utrecht
Utrechts MBO

Empowering MBO students by showing what they make (possible).

Campagne en tv-commercial in vlogstijl voor het Spoorwegmuseum
Spoorwegmuseum

Campaign and TV commercial in vlog style for the Railway Museum

Reclamecampagne in dialect / regionale tongval
Bauhaus

Major A/B test for BAUHAUS: Does dialect score better than ABN?

Bijenkorf

CHILDREN DESIGN THE DREAM DRESS FOR THEIR MOMS.

Store activations have never been so sweet.

De website gebruikt cookies

We houden van marketing, maar vinden privacy nóg belangrijker.