At Bauhaus you can get craftsmanship straight off the shelf!

Bauhaus

How do you make Bauhaus' assembly service
popular again?

The ever-growing German hardware store chain Bauhaus, with four branches in the Netherlands, was looking for a way to promote their assembly service. Because while everyone continues to buy building materials and tools en masse, the assembly service remained suspiciously quiet. How do you let customers know that they can also benefit from the service when purchasing products?

After a joint session with Bauhaus, our creatives and strategists immediately got to work. We quickly came up with the idea that you can rely on Bauhaus professionals. They have been carefully selected by Bauhaus and do excellent work. Actually just as high-quality and reliable as the building materials and tools you can buy there.

“Full shopping cart,
add a professional?”

The hardware store has towering shelves full of stuff, why are there no professionals on the shelves? An idea with a wink that formed the basis for the campaign concept.

Professionals sell
like hot cakes.

The concept idea was developed into an extensive campaign, covering various media: social videos, out-of-home advertising, radio commercial, print, in-store materials and more. The campaign was a great success and made Bauhaus’ assembly service extremely popular. The craftsmen were sold like hot cakes.

Your target group also in motion to make?

hallo@everybodylikespenguins.nl +31 (0) 30 87 00 260

What else we do

Like penguins, we never sit still. In fact, we are constantly on the move to get our customers’ target group moving. Even if it’s just a little push. Sometimes through an online awareness campaign, other times for a physical activation. By joining our creative forces with our online marketers from Like Honey, the coolest campaigns and best results are created. See for yourself!