For Stimulansz, knowledge expert within the social domain, we were faced with the challenge of strengthening the new positioning and translating it into a powerful visual identity. With the brand promise ‘Looking differently is achieving more’ as a starting point, we set to work with a fresh perspective.
The result? A distinctive visual language and tone of voice. Brought to life in, among other things, a new web design, an extensive brand book and a brand passport for every employee.
Stimulansz is a knowledge expert in the social domain. The goal is to inspire and support professionals in the field with practical solutions for social challenges, to optimize the services of municipalities and to help residents move forward as effectively as possible. The new positioning, including a new mission, vision, brand values and brand promise, was ready to be shared with the outside world. Our creative team was challenged to bring the new brand story and DNA to life, to shape it into a new visual identity and to translate it into, among other things, a new website, a brand book and a brand passport for employees.
Stimulansz dares to look differently at social challenges and has a fresh perspective on complex issues within the social domain. By embracing the new brand promise ‘Looking differently is achieving more’ as a core principle, our creatives, designers and strategists explored the visual possibilities and richness of this message.
After various strategic brand sessions and brainstorming sessions, we started developing the tone of voice and visual language. For example, we focused on a visual language that literally tells the story of Stimulansz from surprising perspectives. The new photographic style highlights situations from unique angles, with the frog/bird perspective and fisheye effect as a symbol for the fresh look and different perspective. The combination of the bright colour palette and the playful circular shapes make the whole thing a distinctive visual identity and experience.
The result is a dynamic and coherent visual identity that brings the principles of Stimulansz to life. The new web design, brand book and corporate identity manual, together with the brand passport, ensure a distinctive and powerful brand experience.
This enables Stimulansz employees, professionals within municipalities and other external partners and parties to communicate consistently with the outside world and guarantees uniformity in all marketing and communication expressions. The bold visual style invites the target group to participate in the vision of Stimulansz and encourages them to view challenges from different perspectives, which not only increases the reach, but also inspires real change within the social domain.
